We can help you to promote
your business.
Fishingnet.com Ltd is a company
established to promote fishing in Perthshire through
the Internet. As part of this project we aim to
build web-sites for people and companies associated
with fishing in our area. Customers are already
reporting fantastic responses to their new Internet
pages. One happy customer was taking 20 bookings
a week through his pages this summer.
How do we achieve these results?
Our marketing and programming
teams have amassed over 50 years of experience
working with international financial institutions,
information technology companies and the press.
We are also dedicated
anglers. We therefore have more than
a little insight into what makes information
services tick. As a result we are uniquely placed
to apply this experience to produce results.
We have now been working with the Internet for
over three years, which in the UK makes us old-timers!
Step by step guide
1. Understanding YOUR business
An Internet page is like a fancy
brochure. Before you begin to design a brochure
you must understand the business you are promoting.
The first step is therefore a meeting to discuss
your aims, goals products and services.
2. Domain name.
You need to choose a domain
name. If you have your own company you will already
understand the difficulties of choosing a name
(does someone else already use it, does it sumarise
your business, is it easily remembered). Because
the Internet is relatively new in the UK it is
still possible to find good domain names. The
domain name should then be registered to your
company as soon as possible.
3. Gateway pages.
The majority of Internet enquiries
are made through searches. Very few prospects
will search the Internet for your company name.
We therefore need to identify phases they are
likely to use to find your business, products
or services. Again we need to understand your
target audience. A significant part of the process
it matching key-words to what we call "gateway"
or "hook" pages. Some are quite obvious: Accommodation
in Scotland, Hotels in Scotland, fishing in Scotland,
fishing holidays fishing tackle etc. There will
however be additional targets, which only you
will be aware of. We need to have a short brainstorm
to identify the best ones. We will then create
a dozen gateway pages, which will attract visitors
to your pages.
4. Promotional pages.
The next step is to create promotional
pages, descriptive pages and your "home" or "index".
These will factually describe your business and
its services. You may already have such copy.
We will also need photographs. If you have existing
photographs these can be used or we can arrange
for a professional photographer to assist. A dozen
such pages will probably be sufficient. We will
also need to discuss to look of the web-site as
this should match your other promotional materials
and your brand image.
5. Flexible pages
All the pages above, once set
up should require little regular modification
and our involvement (and thus costs) would be
minimized. You might however wish to offer a special
promotion at certain times of year. In order to
cover this eventuality we would create a "special
offer" page. The basic format would remain the
same, but you would have the ability to send us
a new piece of copy, which could be altered monthly.
6. Contact page.
This page will hold your contact
information (address, telephone, fax, email address).
If you already have an email address this can
be re-used.
7 Quality check.
Once the web-site has been built
we will ask you to review off-line it for accuracy
and presentation.
8. Publication.
It can then be published to
the Internet.
9. Submission.
Just putting it on the Internet
is not good enough. We will specifically submit
the web-site to several thousand search engines
for indexing. This will be done annually.
10. Maintenance.
Having set up these pages and
indexed them so that search engines find them
and give them a high priority we will try to keep
them at the top. We use a couple of programs to
do this which rank your pages. The web is changing
all the time so we have to keep an eye on rankings
and sometimes have to make small, but important
modifications to keep you at the top of the list.
Costs
We won't be able to give a
precise quotation until we have had the first
meeting, only then can we gauge the complexity
of our task. But a typical 30 page site would
cost £250 to set up technically, under
£1,000 to create and about £250
a year to maintain.
This may seem a lot, but think
of it this way; an Internet web-site is like
a 30 plus page full colour brochure which is
made available to many millions of prospects
delivered across the entire world. Even a brochure
costs more than this! What is more your Internet
pages are seen by people who are interested,
and who are likely to have the funds to buy
from you.
For more information
call us on 01764 683466or send an email
|
